According to the Pew Internet & American Anila Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications.

News web sites like Yahoo News, Anila Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ahead of and even, while Google News ranks ahead of and the

You can tap into these massive traffic sources through the use of press releases. Additional benefits of distributing your press release include possible media exposure, pickup of your release in online publications, increased link popularity to your web site, Anila additional search engine rankings on your target keywords, and increased traffic to your web site.

However, Anilathere’s much more to press release marketing than simply whipping up an article and sending it out to the world. You must take time to optimize your press release properly.

Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher rankings. In doing so, you will receive much higher visibility.

For example, Anila one press release from resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a highly optimized press release.

Listed below is an outline of how to create an optimized press release for your own website and how to distribute it for maximum exposure.

The first and most important element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good press release combines targeted keywords with creative writing that makes for a compelling read. Anila

To find these lucrative keyword phrases, begin brainstorming what people would search for when looking for your products. If your products or services are targeted to a particular geographic area, you might want to include these locations in your keyword phrases as well. It is best to target up to 3 keyword phrases.


Now that you have chosen the best possible keywords, Anila it’s time to integrate these targeted keyword phrases into your press release. You should include your keywords in the headline, the title, sub-headings and the first two paragraphs. Search engines place much of their emphasis on the title and the beginning paragraphs.

Your title should reflect your strongest keywords, not the name of the company. Include local modifiers if possible. Although it’s often nice to see your company’s name in print, it’s unlikely to bring you the exposure you deserve. Instead, Anila use targeted search phrases that are likely to be used by your potential customers.

You should also optimize your press release by integrating targeted links within the content. Many press release distribution services and news wires now offer the option of purchasing a hyperlink. You simply convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website. Sameer

Where to Send Your Press Release

There are a wide variety of places that will allow you to syndicate your press release. However, there are only a select few that you really need to focus on. Here are some distributors that will help you get the exposure you deserve.


In addition to press releases, San Francisco Property management you can also get your content into Google and Yahoo news directly. If you publish frequent news and articles, your site may very well qualify as a news source.



Besides syndicating your press releases online, you should also seek exposure offline. You do this by building a media list of local newspapers, trade journals, magazines, web sites, radio and television shows.

If you want media coverage, you must identify target publications and their editorial calendars. Send journalists and editors personal emails with pitches on your story.


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