It’s a fact that over 80% of consumers search online before making a purchase. That percentage is growing and likely over 90% in some markets. Consumers are not just searching for small items. They search online for everything including big ticket items like cars, statewide roofing boats, homes and construction services.

The question is not just how to get in those top positions for what consumers search for, but also, what gets a buyer to click your link, get to your site and call you.

It’s really a simple, logical process when you know how. It starts with a plan that you follow methodically. There is not an immediate solution. Think about it this way. You can’t run a marathon by just buying a nice pair of sneakers. You need to train consistently for a long period of time. Marketing your business is the same concept. You need to follow a systemized plan.

Here’s The Process;

1. Keyword Search – Start by searching all the keywords that relate to your business and compile into a spread sheet. Depending on the type of business you run, you could easily find 1,000 – 3,000 keywords that consumers search for. You will find there are terms that have a lot of searches and some that have a small amount of searches. Don’t discount the importance of low searched terms. They teach you a lot about what your clients are thinking about when they are sitting at their keyboard. This is critical. You will need to create content on your web site or blog that your consumer is looking for. Deliver what the consumer wants, not what you think they want. Keywords teach us what consumers want.

2. Applying Keywords To Your Target Market – Local search engine optimization works for many small businesses like mortgage companies, real estate brokers, contractors, auto repair and dealers, insurance agents and so on.

Let’s use an example of a local roofing business. If one of the keywords that you find is “roof repair”, that is a different search than “roof leaking” or “roof contractor”. Each phrase relates to roofing, but each consumer who searches is thinking about something specific to their need or problem.

3. Localizing Keyword Phrases -After putting together your keyword list, the first thing you want to focus on is where you provide roofing services. Do you work anywhere you get a lead? Do you focus on specific towns, a county or do you work statewide? You may work statewide but wish you could narrow down that focus to just a few prime towns. Your internet plan will deliver the business that you want from educated buyers, more info please visit:-Https:// not tire kickers, if that is what you want. Don’t make assumptions about what a customer wants and searches for. A consumer may start searching for “roof leaks” then narrow down the search for roof leaks by state, then county, town or even neighborhood. Deliver what the consumer wants based on what your keyword research tells you they want.

4. Creating Content Aligned With Keyword Searches – Let’s go back to the roofing keywords. There is a difference between “roof repair” and “roof leak” but both are something the consumer has in mind. Most likely the consumer doesn’t know much about roof leaks, roof repair or what the difference is between one roofing contractor and another. To be effective and turn that search into a sale, you need to educate the visitor about roof leaks, repair and why you. You might want to start thinking about why you. Do you even know what is so great about you? If you don’t deliver what the customer wants, they will leave your web site or blog fast. Explain what causes roof leaks, repairs, their causes and effects. Educate your visitor and you have created trust. If they trust you you’ll get the sale.

5. How To Create Educational, Trustworthy Content – The most effective way to create content is to write like you are explaining in person. Keep it personal and honest. Don’t try to sell, just educate with quality information. If you are writing in your blog, keep it brief and support with photos. Depending on your writing skill level, you should keep your post brief and to the point. If writing on a blog, you may want to break down your topic to a series of short updates rather than one long one. If you decide to create a series of blog posts about all the aspects of roof leaks and roof repair, gather the keywords that are relevant before you start to write. You might find that you can create five 200 word blog posts rather than one, 1000 word post. The benefit is that you can use 15 keyword phrases (3 phrases per post) rather than just 3 keyword phrases in one long post. You only want to use 3 keyword phrases per post.

6. Linking Articles – If you decide to create five, 200 word posts utilizing three keyword phrases in each, you will now have 15 keywords that can be optimized in your local market. However by creating links from one article to the next, when done properly, you will effectively educate the search engines about the relevance of each blog post. Each post is a page and the search engines crawl through individual pages. You might as well help the search engines navigate through your posts. The result will be exponential growth on the search engines. 15 Keyword phrases could easily result in 30 or more positions on the search engines as they start to connect keyword relevance. As you implement this strategy you will dominate the searches in your local market for hundreds of keyword terms. Imagine what your visitor will think when they see you popping up for every search. That’s credibility. You will start to learn that there is more business in a smaller market than you knew existed. The results will change your business.

7. Word Of Mouth – Local optimization will cause word of mouth referrals to grow exponentially. There is a direct correlation between local search engine domination and word of mouth referrals. They blend into one strategy, not two that are separate, they feed off each other.

You will notice that I didn’t mention anything here about technology. You don’t need technical skills. Marketing your business requires basic sales skills, education about how to use very inexpensive online tools, common sense and a systemized plan. I might add that it doesn’t require a lot of time. Once you know the plan, you’ll get awesome results with 1 hour of effort per week. However the more time you commit the better the results. It all depends on how serious you are about developing your business.


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