This article analyzes and lists the factors that led to exponential e-commerce growth in India and discusses how it is creating many new jobs.

Exponential growth in Internet usage in India
A few years back, fridagsblog using the Internet in India was like using high-end technology; it was available only to those who can afford a personal computer and had high Internet rates. Today, the scenario has completely changed. With the reduced prices and increased access, the number of Internet users has grown exponentially in the last 10 years. From just 1.4 million in 1998, the number of Internet users has grown to 121 million in 2011 and is expected to reach 376 million by 2015.

Online purchasing on the rising
E-commerce in India is still in its budding stage. But if we look at the trends in consumer behavior, we can expect a lot to happen in the online space in the coming years. inspirasjonsguide

According to the Zinnov report, shopping is the third most popular category of search on the Internet. While 77% of the respondents shopped online at least once, in 3 months, over 50% shopped at least once in the last month.

E-commerce market in India
As more and more people are showing interest in online shopping, investors find it worth investing in India. According to Forrester’s report, the current e-commerce market in India is US $ 1.6 billion and it is expected to grow five times by 2016 to the US $ 8.8 billion. livsstilsnyheter

E-commerce success stories in India
Many companies in India have already entered the online space and tasted success that they never imagined. Indian railways web portal – IRCTC; online bus booking services like Red Bus; online job portals like Naukri, Monster; movie booking, matrimonial services, etc., norge365 are a few portals that became a big hit in India. IRCTC received 5.56 million bookings in April 2012 compared to 2.26 lakh in April 2011, achieving a growth rate of 146% in a year.

Growth in e-commerce and digital advertising
With as many as 121 million people using the Internet, advertisers find the Internet a worth pursuing space. According to IAMAI, as of March 2012, digital advertisement spending in India was 28.51 billion and by the end of 2012, it is expected to touch 43.91 billion. On average digital ad spending is growing at 25% year on year.

Digital marketing outsourcing
Further, in countries like the US, UK, Canada, etc., e-commerce is an established market and the use of SEO and SEM techniques has been in practice for many years. Offshoring digital marketing needs to India has also started. As the demand increases the number of digital marketing companies will also increase. As the field has demand at both national and international levels, norgenyheter we can expect a decent number of career opportunities in this field.

 

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